CONTACT
914-924-9603
juliefritsch1@gmail.com
Milwaukee, WI
in/juliefritsch
jmfritsch.com

EDUCATION
BFA, 2006
Rhode Island
School of Design (RISD)

RECOGNITION
‘21 PPAI RISING STAR
’22 SAAGNY 40UNDER40

EXPERTISE
Analytics and Metrics
Acquisition Transition
Brand Management
Budget Management
Digital Marketing
Event Planning
Lead Generation
Product Implementation
Project Management
Sales Support
SEO
Social Media Marketing
Team Leadership
Trade Show Management

My passion lies at the intersection of marketing, customer experience, and digital engagement. These three elements, when combined with a strong vision, create a successful marketing strategy within the promotional products industry. I excel in motivating and fostering a productive environment for remote marketing teams. My experience includes both value products and high-end corporate gifts. I have consistently excelled and demonstrated continuous growth throughout my career. I place an extremely high value on qualities such as work ethic, determination, and drive. I am actively seeking an opportunity to continue my growth trajectory and contribute to an organization that promotes creativity and market leadership.

PROMOSHOP • LOS ANGELES, CA
ASSOCIATE ACCOUNT EXECUTIVE

FEB ‘24 - OCT ‘24

During my time with distributor PromoShop, I provided direct sales support for a top-producing sales rep working with a Fortune 100 client.

  • Provided branding solutions, design suggestions, and decoration guidance to meet client demands and timelines.

  • Secured appropriate compliance testing documentation prior to production to be vetted by the client’s rigorous compliance testing and approval standards.

  • Coordinated the production and distribution of clieint’s global marketing campaigns.

During my tenure as VP of Marketing at Starline, we achieved record-breaking growth. Over a span of 3 years we trended up nearly 70%. In this capacity, I provided highly personalized marketing support and devised tailored solutions to cater to the unique demands of industry distributors. Additionally, I optimized our product onboarding procedures, enabling us to seamlessly incorporate hundreds of new products year-round.

STARLINE • BUFFALO, NY
VP OF MARKETING

JAN ‘18 - FEB ‘24

  • Developed and implemented marketing strategy for North American customers for a $59 Million dollar promotional products supplier.

  • Proficiently managed a team of 5 employees in the USA and Canada, effectively driving the achievement of time-sensitive objectives while fostering team cohesion and camaraderie.

  • Oversaw the maintenance of three website versions and production of marketing materials to serve the needs of both English and French-speaking audiences in the USA and Canada.

  • Managed tradeshow planning and execution.

  • Efficiently implemented a rapid product development cycle including onboarding retail brands.

  • Oversaw operations a remote office in New Jersey, leading a team of three full-time employees.

  • Oversaw the maintenance of three website versions and production of marketing materials to serve the needs of both English and French-speaking audiences in the USA and Canada.

DIRECTOR OF MARKETING

NOV ‘16 - JAN ‘18

JAN ‘16 - NOV ‘16

PRIME LINE • BRIDGEPORT, CT
MARKETING MANAGER

As Marketing Manager for Prime Line, I lead the consolidation and relocation of two marketing departments as the result of an acquisition to form a $110M industry supplier. Reporting to the VP of Marketing, I was assigned to lead digital marketing via social media as well as strategic accounts and buying groups. In this position I quickly adapted to a heavily budgeted department and worked within those constraints to exceed customer expectations while supporting the needs of the sales team.

  • Assisted with the successful brand integration of Jetline and Prime Line.

  • Adhered to strict budget guidelines while traversing through a fast paced acquisition.

  • Directed artist and staff to deliver timely and professional results to meet needs of internal and external customers.

  • Managed marketing strategy and sales support for all North American buying groups.

  • Interfaced with largest customers to identify and deliver customized marketing solutions.

  • Responsible for strategy and content creation for company social media platforms.

JETLINE • WHITE PLAINS, NY / GAFFNEY, SC
MARKETING MANAGER

JUN ‘09 - JAN ‘16

Lead marketing team for $43M supplier of value line promotional products primarily to the US market. Delivered successful campaign to launch next day production initiative for the company. Produced timely results to support sales team while also managing a high volume sample department. Successfully transitioned and ramped up department from New York location to South Carolina. Pushed company towards use of digital marketing tools from traditional print media, ultimately delivering an award winning social media presence within the industry.

  • Implemented company marketing plan through for a $43 Million dollar promotional products supplier.

  • Responsible for strategy and content creation for company’s social media platforms.

  • Management of 5 employees (6 years of which were remote) in the sample and marketing departments, helping them to achieve time-sensitive objectives.

  • Supporting our national sales team with brand strategy, sales tools, and support materials.

  • Responsible for all aspects of tradeshow management.

  • Direction and creation of marketing resources including digital and physical materials.

  • Lead generation, organization, and reporting.

  • Reported to and collaborated directly with company ownership to ensure objectives were being met.

  • Created and measured targeted email marketing campaigns.

PROOFS COORDINATOR

JUN ‘08 - JUNE ‘09